Experience the Heart of Endurance

Feel the thunder of 24 hours of racing from inside the BMW circle. Join fellow BMW fans for an exclusive weekend at one of motorsport’s most legendary racetracks, as the 2026 IMSA WeatherTech SportsCar Championship roars to life with its season opener: the Rolex 24 at Daytona.

This is the longest endurance race of the year and is a true test of machines, teams, and passion. And you’ll be there for every moment.

Access the BMW CCA Hospitality Suite, connect with members from across the country, and see the BMW race teams up close before they take on the track for a full day and night of competition.

Reserve your place in the BMW CCA Corral & Hospitality Suite today.

REGISTER NOW!

Event Highlights

What’s Included in Your Weekend Experience

BMW-Only Parking Corral (add on)

The BMW CCA corral will be located next to the AdventHealth Gate, just a short walk from the tram that will take you to the infield

BMW CCA Hospitality Suite & Tent

Your home base for comfort, conversation, and viewing throughout the race.

Meals & Refreshments

Enjoy breakfast, lunch, dinner, and drinks served all Saturday and Sunday.

Live Race Feed & Timing Displays

Stay connected to every lap with continuous race coverage right in the suite.

Pre-Race Garage Tours

Step into the BMW race garages before the green flag and get up close with the cars and teams before they hit the track

BMW CCA Giveaways & Merchandise

Grab some exclusive swag or shop BMW CCA gear on-site.

Community & Camaraderie

Meet other members who share your passion for performance, racing, and the Ultimate Driving Machine.

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Schedule

Official schedule details will be shared closer to the event weekend once IMSA and BMW team operations are finalized.

Typical Weekend Flow:

  • Saturday, January 24: Member check-in and corral access open in the morning, followed by pre-race garage tours. The Rolex 24 begins in the afternoon and runs overnight.
  • Sunday, January 25: Breakfast served in the hospitality suite; the race concludes that afternoon.

A full itinerary and garage tour schedule will be emailed to all registered attendees ahead of the event.

Sponsors

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FAQ

Do I need to bring a BMW to attend?

A BMW is required for corral parking. Members without a BMW are welcome to purchase a hospitality-only credential.

Is a BMW CCA membership required?

Yes. This experience is exclusive to active BMW Car Club of America members.

What’s included with my registration?

Corral access (for BMWs), hospitality suite access, catered meals, live race feed, and garage tours.

When will the garage tours take place?

Garage tours typically occur before the start of the Rolex 24 on Saturday. Exact times are determined by BMW team operations and will be shared prior to the event.

Can I bring guests?

Yes! Guest hospitality credentials will be available for purchase so friends and family can enjoy the experience alongside you.

Is this a family-friendly event?

Absolutely. Enthusiasts of all ages are welcome. Please review Daytona International Speedway’s guidelines for youth admission and access.

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